In a digitally transformed world, online shopping is increasing day by day for the convenience of users to shop at any time across any corner of the world so is the demand of E-commerce Application Development experts.
Whether you want to expand an existing company to an online mode or initiate a new business from scratch, eCommerce proves to be a highly profitable venture.
How to start an E-commerce Application Development? Unveiling the Process
Building an eCommerce website is no rocket science; it is a cost-effective way to strengthen the reputation of your business and expand your brand around the globe helping you nurture professional networks.
No matter which e-commerce solutions you want to consider, no matter which and how many marketing strategies you want to explore, there are a lot of effective ways to reach your target audience by building an effective eCommerce website.
Some of the easy-to-use eCommerce platforms available in the markets that host tons of features to help you develop a scalable online store are Shopify, BigCommerce, Wix, Weebly, Magento, WooCommerce, etc. These eCommerce platforms gauge the best fit for startups and small businesses.
Start Building an eCommerce Website in a Seamless Way
We have listed below the 7 easy steps for you to build an effective eCommerce Website with Shopify in a convenient and hassle-free way:
1. Strategic Approach:
The first step to build an eCommerce website is to start with a sound strategic approach that includes a well-organized list of products and services you want to sell, delivery options required to sell physical products or sell services online, payment modes, etc.
This may sound a challenging part to start an online business but it is an effective way to grow your business and earn income exponentially.
It is very crucial to anticipate the greatest requirements and challenges as a business grows. For the best long-term business decisions, Search Engine Optimization (SEO) emerges as a significant strategy for marketing purposes in a business.
Visit the official website of Shopify and click on ‘Get Started’. Fill in your personal details, choose a name for your eCommerce store. Choose one of the plan options as per your choice to proceed to the next step.
2. Domain Name:
A domain name plays a very significant role in starting a business since it is similar to choosing a company name. Choosing an appropriate domain name for your business requires a lot of thought and consideration since it eventually serves as your web address for the life of your business and acts as a recognition of your company. A Domain name should describe the nature of your business and the products & services that you offer.
A short, simple, and right domain name gives your eCommerce business:
-> Recognizable brand that belongs to your business.
-> Professional email address linked to the domain where clients can contact you officially.
-> SEO (Search Engine Optimization) benefits as it enhances rank on search engines and increases traffic.
Go to the admin panel and click on ‘Add a Domain’. With this, you can register a domain name for your eCommerce website.
3. Price and Payment Set-up:
Setting up prices for your products & services and payment processing systems is important for an effective eCommerce website that includes pricing of products & services, how customers are going to pay, and how you are going to receive those payments in your bank account.
A list of factors mentioned below can be considered while pricing set-up for online sale:
- Price per product/service
- eCommerce web hosting
- Shipping and Taxes
- Varied Payment modes, i.e. PayPal, Debit Card, Credit Card, Paytm, etc.
Click on the ‘Payments’ button on the left side of the admin panel, choose a payment processor and then thoroughly go through the activation steps (described on-site) to receive payments from your customers
4. Design Your Store and Add Products:
After you have finalized price and payment, it’s time to design your store by adding text and video onto your web pages for potential buyers to connect with you.
You should design your site in a way that the theme represents your brand and allows you to showcase your products and services effortlessly.
One does not need programming skills to build a website but appealing & brand matching designs on the website, appropriate use of Content Management System (CMS) are essential to enable a framework for your website.
The better the design, the more appealing your website will be, so it is wise to be thoughtful with image designing on your site and copywriting of products/ services.
Visit the admin panel, click on the ‘Add Products’ button to add products on your site. To design your site with the use of Logos and colorful images, click on ‘Customize the Look of Your Website’.
5. Checkout Experience:
The Checkout experience should be designed in a convenient way as it affects your sales conversion rates. The checkout should facilitate customers to purchase multiple products at once through the choice of their device that maybe desktop, tablet, smartphone, etc.
The lesser number of steps to complete a purchase, the better and convenient it will be for your customers.
It is vital to ensure that that website is easily accessible on all web browsers and all the links and buttons function properly during checkout and that website is easily accessible on all web browsers.
With Shopify, you can create the checkout experience for your users in the most simplified and convenient way possible.
6. Marketing of your Business:
It is important to network with people, engage with your target audience by promoting your products and services to upscale traffic on your site, and boost sales.
For any business to thrive, a steady flow of customers is required. Building a website requires developing a strategy to fetch visitors to your eCommerce store.
Making optimal use of social media, networking with people online, advertisements, and brand awareness are some of the essential tips to promote your business online.
Linking your eCommerce site with social media platforms, optimizing SEO, offering discounts, etc. are the marketing practices that can help your existing customers build trust and attract new customers.
Create an account on Social Media platforms such as Facebook, Instagram, Twitter, and links with your website.
7. SEO and Analytics:
To optimize the most crucial pages of your eCommerce website, it is recommended to consider search value, relevant keywords, and ranking difficulty. Needless to mention, the cost-effective approach in the online world of business is referred to as SEO (Search Engine Optimization).
Know more about What does SEO means for?
One should always track the performance of their eCommerce website with Google analytics solution to gain deeper insights into how marketing efforts and SEO are functioning. It also helps to monitor your site and product/services pages to enhance sales, target reach, and efficiency.
How CodingZap will help you in starting your online business?
Folks, so now you are well aware of the process to set up an e-commerce application but still having some confusion?
CodingZap Startup solution Provider plan is designed for new businesses and entrepreneurs. We not only help you in setting your business online but also provide help in finding your target customers.
You can also read our post How to start your business from Home
So, here are some insights where our team helps you in setting up your business online.
- Providing Strategic Marketing Solution
- Help you to create your online platform for your e-commerce business
- Helping you with the branding of your business
- Digital Marketing for your business
- Constant support and maintenance to your web and mobile platform.
Drop us a line to sales@codingzap.com for a free consultation on your project.
To conclude, the online way of running a store/company contributes to the significant growth of business compared to traditional ways of conducting business.
Whether you’re a fledgling businessman planning to start from scratch or an established retailer who wants to enhance online business presence.
There is no better time to follow the steps listed above to build an effective eCommerce website. Undoubtedly, ranking higher than your competitors on Google is difficult but with the right SEO tips, sound marketing strategies, and optimizing social media will get your eCommerce site to the top.
